The psychology of color is very useful in the world; it can help to send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. (http://www.precisionintermedia.com/color.html)
Color can be used to help make a company logo more eye catching, more noticeable to a customer or a client. It also helps to improve web site design, the cover of a book, or the package of a product. Talk about a logo of a company and the image might just pop up right in your head, like Campbells. (http://www.precisionintermedia.com/color.html)
Color has meaning, like if you choose to make a logo, what colors will you choose to go with your logo design, and will the colors you choose match with the logo design. Will the colors’ meaning match with the logo you created to sell or to present to a client. Understand the meaning of the colors and the colors you pick will work well with any design you create.
Create a logo for a water bottle, you have the image drawn out, next you choose the colors that will work well with it. Like different colors of blue; blue is calm, peace, relax, restful, and tranquility. Also put in some light clear colors and there you have it. A water bottle logo that means it is refreshing and relaxing.
The current blend tool allows you to see the many different types of color blends you can create and use for any design, and it’s pretty cool to use . Very useful, the edit active color lets you go from one color to the next, different shades of any color. I think that tool is okay, it’s basically the same thing you use in either Adobe photoshop or illustrator. These are but a few of the many tools to use when working with color and I like the results these tools show me, and it helps when I am looking for the right colors to work.
